Q2 Campaign
Brief — Brazil

Objective

Re-engage 24,000 dormant players (no deposit in 60+ days) with a segmented email flow that respects self-exclusion flags, honours opt-out preferences, and clears compliance review on a per-jurisdiction basis. The primary goal is an 18% reactivation rate within 14 days of launch, with zero compliance flags logged during the window.

Why now

• Reactivation window closes end of Q2 before seasonal dip in Brazilian gambling activity
• Self-exclusion API is finally production-ready and can integrate with our email builder for per-player exclusion checks
• Three PSP partners cleared for PIX rails after a six-week legal review process
• Competitor activity shows a 22% uptick in reactivation campaigns across the LATAM market this quarter

Approach

Three-email sequence, triggered on player segment. Sequence logic lives in the Launch Board. Each variant is gated by jurisdiction rules and KYC tier — players under tier 2 only receive the intro email with no offer. High-value segments get PSP routing to our fastest provider. All emails carry a visible self-exclusion link in the footer and pass through the compliance disclaimer library before send.

Open decisions

• Do we include the PIX QR directly in the email, or gate it behind login for better fraud protection?
• Which PSP gets priority routing for high-value segments — the one with lowest fees or the one with fastest settlement?
• What's our retention policy for soft-bounced email addresses post-campaign?